In the ever-evolving world of radio broadcasting, a notable shift is taking place in Palm Springs. Mary Lockrem, a familiar voice to many, is embarking on a new chapter in her career, and it's a move that has caught the attention of radio enthusiasts and industry insiders alike.
A New Midday Voice for KDES
Mary Lockrem, formerly of "Big 106" KPLM, is now bringing her talents to "98.5 The Bull" KDES, taking over the midday slot from 10 a.m. to 3 p.m. daily. This transition marks a significant change for KDES, which is returning to a locally-originated lineup during weekday mornings.
The Impact of Local Talent
What makes this move particularly intriguing is the emphasis on local talent and community connection. In an era where syndicated programming is common, Mary's appointment suggests a shift towards more personalized and authentic radio experiences.
"Great radio is authentic, makes people smile, and brings the community together." - Mary Lockrem
This quote from Mary herself highlights her philosophy and the role she aims to play in the Coachella Valley. It's a refreshing take on radio, and one that many listeners can relate to.
Building a Difference-Making Team
Connoisseur Media, the parent company of KDES, seems to be making a strategic move by assembling a team of "difference-makers." Sommer Frisk, Regional Vice President, believes Mary fits this mold perfectly.
"Mary is an accomplished broadcaster with an authentic voice, a winning spirit, and a passion for serving her community." - Sommer Frisk
The praise for Mary's experience, personality, and community connection is echoed by Todd Violette, Operations Manager at KDES.
A New Era for KDES
With Mary at the helm of middays, KDES is poised to enter a new era of local programming. This shift towards more localized content and community engagement could have a significant impact on listener loyalty and engagement.
The Future of Radio
As we see more and more examples of radio stations embracing local talent and community-focused programming, it raises the question: Is this the future of radio? A return to the days of local DJs and personalized content, or a unique strategy by Connoisseur Media?
Only time will tell, but for now, Palm Springs radio listeners can look forward to "On Air with Mary" and the fresh perspective she brings to their midday drive.
